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Analyzing The Competition
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Competition is inevitable, you are unlikely
to find a completely untapped sales market on the internet. Analyzing
competing sites is an important part of choosing your product /
service. Within reason, don't be afraid to compete with other internet retailers -
you need to learn from your competitors, you have to strive to be better than they are, build a better site than theirs’, copy there ideas
being careful to individualize them and make them better.
Competition generally means there is a market for that product or service and you will get your share of sales based on the professional effort and hard work you put
in.
An indication of the size of the on-line market for a particular product or service can be
established by carrying out internet searches using Google or
Yahoo. A fair indication of the amount of competition will be evident
by the quantity of PPC / CPC (Pay-Per-Click / Cost-Per-Click) adverts there are for popular keyword
expressions within that market.
Analyzing the competition sites prior to choosing your product will give you
some idea of the work you will need to put in to create a comparable (but
better) internet presence. Going on to create a competitive edge is discussed in
detail later on in the publication.
Continue to New
Products and Concepts
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