Content SEO do’s
Use your keywords in your URL’s
Use your keywords when naming your web pages, for example: if your page is about wireless cameras call your page ‘wireless-camera.htm’. If possible, place the page in a sub directory, which also includes a keyword. For example: http://www.yourdomain.com/camera/wireless-camera.htm.
Use your keywords in your page titles
Make sure you use your key expressions in your page titles as they are also displayed in the title bar of the browser window. Search engines read the page titles and index the pages accordingly. Failing to use your keywords in the page titles means the search engines will not associate your page with your target keyword expressions.
Your title should be placed in the html <head> section of your page and in the case of Pakatak, looks something like this:
<title>Security & Surveillance Cameras: Wireless, Pinhole, Covert Camera and Spy Cameras</title>
Use Headings that include your keywords
Create headings using header text that include your keywords. Once again search engines read the headings on your page and make the assumption that they give a good indication of what the page is all about. When designing your page in html, headings will look like this:
When inserting your keyword headings you should only use one <h1> tag on each page, and it should be positioned somewhere near the top of the page.
For sub-headings you should use <h2>.
For sub-sub-headings you should use <h3> and so on.
The lower the heading tag the higher the relevance the search engine places on the information contained. If you use too many <h1> tags the search engines may mark your page down for heading tag abuse. Multiple <h2> and <h3> tags can be used but try to keep them in context with the amount of normal text there is on the page.
Use keywords in the body text of your pages
The wording in the body-text of your page should reference your keyword expressions. This is especially important for the text nearer to the top of the page. Search engines generally pay more attention to the wording at the top of web pages and assume that this text gives a fair indication of what the page is all about.
Use keyword proximity
‘Keyword proximity’ is to use your keyword expressions in both forward and reverse. If you were targeting the expression ‘wireless cameras’, you could use ‘keyword proximity' in the following way:
Page Title: Wireless Cameras
Description: Wireless Cameras; make your surveillance installation easy with cameras that are wireless.
Heading: Wireless Cameras
Sample body-text: Pakatak offer wireless cameras to make the installation of your surveillance system simple. Cameras that are wireless can be plugged into a local power point and don’t require cable to be run from the camera to where you want to view the images.
In the above example ‘keyword proximity’ has been used to display the keyword expression as "wireless cameras" and " cameras that are wireless" and repeated it throughout the page. Because search engines ignore small words (it, and, are, the, that, a… etc.) using ‘that are’ in the middle of the expression should make no difference to the outcome.
Meta tags-"description" and "keyword"
In the <head> section of your page, apart from the <title> there are still two attributes that are still considered important:
meta name="keywords" content= – Should contain a list of the keywords you are trying to optimise the page for and in the case of the Pakatak landing pages, it looks a little like this:
<meta name="keywords" content="Security, camera, cameras, wireless, pinhole, covert, spy, spy cameras, covert cameras, pinhole cameras, wireless cameras, surveillance cameras" />
and
meta name="description" content= - Should contain an accurate description of what the page and your site in general is all about. In the case of Pakatak landing pages, it looks a little like this:
<meta name="description" content="Security and surveillance cameras products from Pakatak security & technical products: Security cameras, Spy cameras, Wireless cameras, Pinhole cameras, and Covert cameras." />
Keywords in image names and "alt" tags
The major search engines include a facility for their users to search for images through expressions and words. Some web administrators don’t name the images on their site with names that match their target keyword expressions. This can present an opportunity for traffic with a lot less competition. I have monitored image related traffic and admittedly it is at best 50% less likely to produce a sale but just a little work can result in a great deal of traffic.
In the above example when the cursor is positioned over the picture, a text box appears on the screen. This occurs because an ‘alt tag’ has been placed on the image. ‘Alt tags’ are added as shown below:
<IMG SRC="/landing-images/security-camera.gif" border="0" alt="security camera">
You will also notice that the image has been given a human friendly name, which means that when image searches using your keywords are carried out, images from your site will be presented.
Keywords in "comment" tags
Comment tags were originally used to mark the beginning and end of sections code within an HTML document and were designed to allow developers to mark areas of their code, helping them to edit and find specific code when developing large complicated web pages.
Comment tags are not visible when your web page is viewed and you can use comment tags in your code to include your most relevant keywords.
However, although once important, most search engines now ignore keywords in comment tags, but for the ones that still recognise them, it maybe worth taking the time to include them in your pages.
<!-- Wireless Camera, covert camera, pinhole camera -->
Keywords in "title" attribute
Using the below examples when the cursor is positioned over an object that has been given a title tag, a text box appears on the screen. ‘title tags’ are added as shown below:
This will display a text box reading ‘Pakatak wireless camera prices’ when the mouse is positioned over the table:
<table width="300" border="1" height="95" title="Pakatak wireless camera prices">
This will display a text box reading ‘Wireless cameras details’ when the mouse is positioned over the text link:
<a href="wireless-camera.htm" title="Wireless cameras details">Wireless cameras</a>>
This will display a text box reading ‘Pakatak application form’ when the mouse is positioned over the html form:
<form name="Pakatak application" title="Pakatak application form" method=" " action=" ">
These were once important optimization techniques but they have been abused by over zealous webmasters trying to push pages to the top of the search engines. Consequently, some search engines ignore them altogether and the ones that still
recognize ‘title tags’ will only give them limited credibility.
However, they can provide good information for your human visitors and if they earn you a few hundred extra clicks a year they could well be worth the effort.
Keywords in text links
As discussed in the section on ‘anchor text’, create text links to other pages on your site using your keyword expressions. When writing the text for your web pages look for opportunities to use your keyword expressions but remember human visitors will also read your text, so although getting your keyword density is important, don’t try so hard that your sentences no longer make sense.
Try to be consistent throughout site
When designing your site, try to use a consistent design format for all your web pages. This will improve your sites aesthetics and will make navigation and site usage much easier for your human visitors. Furthermore, search engines like consistency; try to use the same methodology for all the pages on your site.
Keep naming conventions consistent: if you use “-“ dashes in your page names always use dashes in your page names, don’t revert to “_” underscores (i.e. wireless-camera.htm, wireless_camera.htm)
Keep linking techniques consistent: try not to use a mixture of HTML, JavaScript, and ASP links.
Try to keep your use of background images, colours, fonts, menus, etc. consistent throughout your website.
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SEO don’ts
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