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Customer Contact
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Look around the internet and you will notice how difficult most internet retailers make it to contact them by phone.
This is because the best on-line sales take place automatically without any intervention from you or your staff. However, most online sites will generate their fair share of support emails. Check your support inbox regularly and answer support questions as fast as possible. Often the speed and the manner in which you respond to customer emails will determine whether you make a sale or not. This also applies to after-sales support; never forget that existing customers are the best source of referral business.
Product Information - when you decide on a product consider what aspects of the product the customers will ask questions about. Take advantage of your friends and family, see what questions they ask about your product and make that information readily available in the product description on your website. Remember, the more information you provide the less phone calls or support emails your website will generate. Customers love information, the better your product descriptions are the more sales your site will generate. Good descriptions will also reduce product returns, if your site information is comprehensive and honest; unless the product is faulty or damaged your customers are left with very few reasons to return the product.
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Perceived Value
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