Internet Retailer - Internet Marketing

It is important to understand why the average consumer uses the internet to make a purchase. Consumers are driven by the follow factors when shopping on-line: 77% – Saving Money / lower prices 55% – Convenience / no travel 47% – More choice and variety – access to products from all over the world 18% [...]

If your business is based on the internet your initial marketing focus should probably be almost exclusively internet based. I have gone to great lengths in the past to try and dissuade people from promoting (possibly great) but obscure products on-line, in the knowledge that people tend to use the internet to research, find and [...]

Keep a lookout for good new internet ideas. North America is the most mature of the internet markets and more often than not, the normal progression is for internet concepts to establish themselves in the US and then get ported globally.  The European market is fragmented, trading borders and language differences separate Europe. This in turn can [...]

Businesses for sale If you would prefer an improvement project rather than a new start-up, there are always great opportunities to purchase already established businesses. I search several ‘business for sale’ listings on a regular basis. I have bought two established but struggling businesses in this way and using the internet marketing techniques detailed later, [...]

 If you do not want to purchase directly from the manufacturer you can purchase goods from drop-shippers or wholesalers.   How does drop-shipping work? – If you were to purchase an item from a supplier for $30.00. You may decide to sell that item for, let’s say $48.00 plus $4.50 shipping. You collect the payment of [...]

You will find that there are plenty of agents who operate and find their business on the trade communities.  Agents are people that are either located in the region or have very good connections with multiple manufacturers in that regions. These people can often be as useful as they are frustrating! When you are looking for [...]

One of the best sources of products can be found within the online trade communities. These communities allow manufacturers to advertise their products directly to resellers, this, in many instances, means you can cut out the ‘middle man’ allowing for big savings on your purchases.  Alibaba – probably the biggest trade community with hundreds of [...]

We’re involved in several different on-line ventures and we’re always looking for new possibilities.  When analyzing the market we first look for ways to expand existing product lines to take advantage of existing customers and site traffic. However, sometimes we look for completely new product ranges, when we do, we use the process detailed below: [...]

We are relatively new to blogging at Interntet-Retailer, however, we have been retailing online since May 2001.  We therefore have some great collective experience and on-line retail knowledge that will help both new and existing websites on the road to internet success.  We already have about 200 pre-written articles which we will be submitting to this blog at the [...]

Some of the easiest products to sell on the internet are ones that don’t require physical fulfillment.  This applies to anything that can be delivered electronically, products like e-books, publications, software, PC-utilities etc. This type of product can be delivered to your customers in minutes often with absolutely no intervention from yourself. The obvious advantages [...]