Internet Retailer - Internet Marketing

It’s imperative that your customer’s perception of what your product is worth is similar to the sales price of the item.  In other words your customers need to feel that they are getting value for money. Establishing the perceived value of your product is important you could simply ask friends and family to objectively value your product [...]

Look around the internet and you will notice how difficult most internet retailers make it to contact them by phone.  This is because the best on-line sales take place automatically without any intervention from you or your staff. However, most online sites will generate their fair share of support emails. Check your support inbox regularly [...]

Will your product / service require technical support?  The perfect internet product is one that requires as little customer contact as possible.  Take ‘books’ for example, there is very little that can go wrong with a book? As long as the description is good and your packaging keeps it well protected, customer support will be [...]

This may seem obvious but you’d be amazed how many small and sometimes large companies fall into the trap of over stocking.  One clever email from a supplier offering a special discount or just a rush of blood to the head and all of a sudden you could have several thousand slow moving units sitting [...]

Unless you are a major international brand with cash and resources coming out of your ears, markets are not generally made on the internet – Existing markets are made more efficient and less expensive!  Don’t be fooled into thinking that a new, possibly great, idea will sell on the internet. Consumers tend to use the internet [...]

Competition is inevitable, you are unlikely to find a completely untapped sales market on the internet.  Analyzing competing sites is an important part of choosing your product / service.  Within reason, don’t be afraid to compete with other internet retailers – you need to learn from your competitors, you have to strive to be better [...]

It’s not generally realistic to think that  you can compete with existing internet retailers within established mainstream markets.  However, there are niche markets that could be taken advantage of… Amazon sell a huge range of products but because of their diversity they don’t specialize in any particular field.  This creates areas in the market where [...]

Brand aware or brand conscious products and product lines are considerably harder to break into.  The problem is, the manufacturer controls the supply and price of these products. They are also fiercely competitive markets where you do not necessarily have control of your margin. Furthermore, in most instances, you will not be buying from the [...]

The product/service you sell is absolutely key to the success of your internet venture… you need to consider your product very carefully.  It’s obviously not possible for me to be specific about the product you should sell. However, I can hopefully give you some valuable advice, information that will potentially save you hundreds of dollars and many hours of wasted time [...]