Article marketing is a free and a very effective way to bring targeted traffic to your website. In addition to traffic, article-marketing campaigns also help to establish yourself as an expert in your niche and to develop the brand awareness about your products. It involves writing small articles (300 — 500 words) on different topics related to the subject of your website and submitting to different article directories. If you cannot write the articles yourself, those can be outsourced cheaply. The following are the different steps involved in article marketing:
The most important step involved in article marketing is keyword research. There are different keyword research tools available, which may be used for this. Instead of general keywords, look for ‘long tail keywords’ which attract some traffic from the search engines. Use these keywords in the title and the body of the articles. Try to maintain a keyword density of 3% to 5%. Write different articles using these keywords and submit to the various article directories.
Do not make the articles too long. Try to keep them within 300 to 500 words. If you do not know the subject well, do some research. You may look for other similar articles on the internet. At the end of each article, add a small ‘Resource Box’ or ‘Bio Box’ which should contain a few words about yourself with a link to your website or blog. People who read your articles may visit your site/blog through this link. The better the quality of your articles, the more clicks you are likely to get.
Submit the articles to different reputed article directories such as, Ezinearticles, Go Articles, Articlebase etc. Never submit the same article to different directories, as the search engines will treat it as duplicate content. To avoid this, you may change the title and a few lines of each article, keeping the keywords intact. When people search for these keywords in the search engines, these articles may come up in the search results. If they like the articles, they may click your link and visit your site/blog. In this way, articles help to drive high quality targeted traffic to your website. But to maintain the flow of traffic, you must write and submit articles on a regular basis.