Content is Still The Furure of SEO
Content is, was and always will be the future of SEO! Search engines love content, give them juicy nuggets of unique information and you will be rewarded.
The rewards are numerous:
- The more content you write and get indexed the more chances you have of appearing in a related search
- The better your content is the more chances there is of someone giving you a backlink, trackback or bookmark
- The more backlinks you have the more non-search engine visitors will visit your site
- The more backlinks you have the higher you will feature in the SERP’s
Take this blog for example: I write maybe one article a month, I do absolutely no backlinking whatsoever, I often forget I own it from one week to the next… Yet it receives 20K to 30K unique visitors per month and consistently earns me between $400 -$700 over that period. Personally, I think it could earn a whole lot more than that but this site was a “labor of love” and I do precious little to monetize it!
So let your content pull-in the search engines and backlinks… if your content is even half decent people will link to it. Once your site is established you don’t even need to get your posts indexed, an article posted on this site can and often does show up in the search results within 30 minutes of being published.
Many internet entrepreneurs fail to see how content writing can benefit an internet retail or eCommerce site. Well, here’s the trick, start a blog alongside your retail site. Write about your industry in general and link the articles back to your product pages but more importantly write about your products, write about them in as many different ways as you can. Write about each product more than once but each time focus on different variables such as sizes, colours, locations and other product options. Each article gives you a chance of being found when a customers types in a specific product search.
Example Article Title:
Featuring the Dr Martens 2976 Boots -Size 9 Boots in GAUCHO or Brown
This may feature in a search for “Dr Martins Boots” but probably wont. However, it stands a great chance of featuring in a search for “Dr Martins Boots size 9 in brown” or numerous other variations of that search… And believe me many customers are that specific when they search for products. What’s more, it’s often the case that the more specific the search expression is the closer the customer is to making a buying decision! Think about it, while your researching the market your searches tend to be very general but when you’ve decided what you want and you’re about to buy it, your searches tend to become very specific.
I have many articles that pull 2K+ UV’s per month but I also have articles that pull just 50 UV’s per month that are just as profitable. Simply because they are very focused articles and therefore convert the visitors at ridiculously high rates.
Nothing is free but once I’ve invested my 20-30 minutes to write an article (or pay someone to do it for me) there’s nothing more to pay and if that article converts just 10 times a year for the next five years it’s time / money well spent!
This process may be a little slow and boring compared to the immediate hit you get from paid traffic but it’s solid sustainable income that grows your internet business month on month with no additional investment apart from the time it takes to keep building your online infrastructure.