Secret Adwords – Review

0.01 Per Click Method
0.01 Per Click Method

Secret Adwords

One of the best new products to be introduced in a long time and it’s set to change the whole landscape of the ‘paid Incusion’ market place

Google’s best kept Adwords Secret!

After many years of internet marketing I’ve finally found Google’s best kept Adwords Secret! This tecnique shows how using Google Adwords you can get instant Secret Adwords traffic and only ever pay $0.01 per click? – Just imagine how many sales/sign ups/leads you could generate with traffic this cheap!

Paul Lynch one of the internets most successful SEO Experts introduces these step-by-step DVD’s and training manual. You can simply watch over his shoulder as he sets up a new campaign from scratch and watch it generate clicks at an unbelievable $0.01 Per Click!

Then all you have to do is just copy his methods on all your own sites and watch the money roll in!

By the way, you can do this for ANY NICHE, ANY KEYWORDS AND AS MANY SITES AS YOU WANT … which means there’s almost NO LIMIT on the amount of profit you could be generating using this incredible new technique!

90 Tips and tricks to enhance the quality of your Ecommerce website

General Ecommerce :

  • Ultimately, websites are there to provide your customers with a better service.  Don’t build your website with anyone else in mind.
  • Consider what you want each page of your website to achieve and go about designing it to fulfil these goals.
  • Tell your customers about your company on your ‘about us’ page, consider who your customers are and portray an image that will appeal to your target market.
  • Don’t rely exclusively on internet technology. Build alternative sales channels: direct mail, sales brochures etc.  Build a customer base and look after them.
  • Give your customers every means to contact you: phone, email, physical address, live chat, Aim, etc. And respond to all customer contact in a professional and timely manner.

Ecommerce software usability

  • Avoid slow loading; time consuming graphics or animations on your home page.  No one wants to sit and watch some sycophantic, webmasters ego massage before they get to your core data on your website
  • Keep your home page up-to-date with your top-selling and newly launched products.
  • Every product on your website should be reachable within 3-clicks of your homepage.
  • Recommend additional related products for items added to the shopping cart. Amazon do this very well, they recommend related products on the product page, even before the customer reaches the shopping cart.
  • Never add items without the shoppers consent, this will ultimately cause high levels of shopping cart abandonment
  • Use buy buttons whenever and wherever a product is displayed, make it as easy as possible for customers to add products to the shopping cart.
  • Display your product prices wherever buy buttons are displayed.
  • Let your customers know exactly how much your products cost.
  • Link to other sites that carry relevant information and products to your own
  • Avoid having excessive outgoing links. There are varying opinions on maximum quantities; I try to limit outgoing links to a maximum of 15 on any given page.
  • Optimise your images:
    Speed – but try to get the balance right between quality and speed.
    Use original images – where possible take your own photographs
    Name your images – use your keyword in your image naming conventions
    Alt tagging – complete image alt tags, this is another opportunity to push your keyword density
  • Create a sitemap for your site.  This has two direct advantages: First, a sitemap created in the right format can be uploaded to Google which will increase the chances of each page being indexed.  Second, it will make sure that no pages on your site are orphaned.
  • Use friendly URLs this has two main advantages: Firstly, they are easier for your visitor to remember.  Secondly, they are good for SEO, yet again another chance to plug your all important keywords.  Mod_rewrite will continue to make this possible if your using dynamic PHP content.
  • Run a blog along side your site and regularly write about the products you sell.  Content is king create other industry related articles and you may be amazed at the traffic this generates.
  • Use compelling call to actions – buy now, while stocks last, limited offer, etc.
  • Surprise your regular customers with gifts and discounts.
  • Make sure your site has search facilities that make products and content as easy to find as possible.
  • Use breadcrumb navigation, this will help your customers understand exactly where they are on your site.  It also helps your customers find similar or related products.
  • Shopping carts should be editable. Customers need to be able to remove products and change product line quantities easily.
  • Never add exorbitant costs during the checkout stage.  Avoid overly high postal costs or surcharges.  For Business to Customer (B2C) based sites, add the sales tax / VAT to the advertised product prices so customers don’t get a nasty shock when they get to your checkout. Hidden costs lead to shopping cart abandonment.
  • Never add anything to the shopping cart the customer hasn’t expressly requested.  This will alienate potential customers, which will lead to cart abandonment.
  • Avoid lengthy or unnecessary registrations prior to checkout.
  • The checkout process should be quick and simple and should only collect absolutely essential information.
  • Give your customers a sense of confidence by displaying appropriate security and ‘site-safe’ logos.
  • Provide as many payment options as possible. Cheque, credit card, Paypal etc.  The more payment options you allow, the more customers you will attract.
  • Consider offering free shipping when a certain order total is met. This may increase your average order totals.
  • Use website analytics and statistics to help you understand visitor activity and behavior.  Google analytics is free and is really rather good!
  • Give your customers as much information as possible: include delivery methods with expected durations. Also make your privacy policy and return policy easily accessible.

Design technology and development:

  • Adhere to web standards in the construction of your HTML pages.
  • Avoid the use of excessive and/or poorly optimised graphics and keep the amount of flash and slow loading media to an absolute minimum.
  • Where video media is embedding into a page don’t force it play automatically. Allow the visitor the choice if they wish to view the video file or not.
  • Try to avoid links through graphics as they optimise for search engines far less effectively than text links.
  • Where possible use text links and anchor the link with keywords appropriate to your website.
  • Avoid slow loading web pages and pay special attention to landing pages and your homepage.  Optimise these pages for speed; slow loading pages create high levels of visitor bounces.
  • Your 404 page is presented to visitors when they try to reach a page that does not exist. Try to be creative with this page, you could add a site search or navigation menu to help the visitor find what they were originally looking for or you could link it back to your home page / another section of your site.

Retail Ecommerce SEO:

  • Study your competitors SEO campaigns, SEO Quake which is a free browser plugin, will give you analysis of the sites you visit.  Study your competitor’s back-links, emulate them and improve on them.  Take your top 20 search engine competitors for desired keywords and target 30% of each competitor’s back-links.  You will quickly start to see your pages rise to the top of the indexes.  (Ignore authority site listings in your niche… firstly, they are not a threat and secondly, you will never compete with the quantity and quality of back-links that these sites attract)
  • Take the time to build a strong list of target keywords.  If you’re struggling for suggestions again look at competitors sites.  Look at their Alt tags, page titles and keyword densities.  This practise will quickly give you the keywords your competitors are targeting and will help you build a comprehensive keyword list.  For deeper analysis Goolge has a keyword suggestion tool built into their adsense programme and deeper analysis still you could look at Wordtracker.  Monthly subscription to this site will give you probably the best keyword tool on the market.
  • Limit the amount of keywords you target on any single page to 4 or less.  Targetting too many keywords on a single page dilutes the page from an SEO perspective.
  • Long-tail keywords are expressions that consist of 4 or more words.  You don’t generally have to target these expressions; you will pick them up naturally from a mixture of words the search engines find within your content.  However, every now and then you will find a ‘little diamond’, one that produces a good few clicks.  When you do, write a bit of content to target this expression.
  • Never copy word for word the manufacturer’s product description. Rewrite the description in your own words.  This may seem a bit of a waste of time but the search engines filter out duplicate content.  If you copy the manufacturers description, chances are your product page will not be indexed and will fail to show in the SERP’s
  • Use your keywords liberally in your page titles, meta tags and headings. However, don’t spam, avoid using so many keywords your text is no longer readable and never try to be clever by making the keywords the same colour as the background (an old practise that allowed webmasters to stuff their pages with keywords without ruining the visitors experience of the page.
  • Again use keywords in your product descriptions liberally.  Check your keyword densities (SEO quake will do this for you) keyword densities of over 5 could be considered spamming.
  • Try to obtain quality back-links but do so steadily, sudden fluctuations in back-links could alert search engines to back-link spamming.  Various methods for obtaining quality back-links are discussed on several other posts on this site.
  • Use links on your site to other pages on your site and when you do anchor the link with keywords relevant to the target page. For example this is an example of anchor text. Clever and relevant use of interior linking is very good for your SEO campaign.
  • Ask for reviews from your customers, the ever changing and unique content that this will produce is very good for SEO.
  • Use book-marking and social networking tags on your product pages. These allow your customers to bookmark your products for future reference or share your products and services with their community and/or friends.

Email marketing:

  • Create an opt-in email list and encourage your customers to join
  • Ask customers to sign-up for a newsletter during or just after the sales process and send regular product information to the people that join.  However, don’t flood your customers mailboxes with emails every five minutes.
  • Provide the ability to opt-out every time you send your customer an email or newsletter
  • Make sure you call your customers to action in the emails – buy-it-now, limited offer, limited stock, hurry while stocks last, buy now because when they are gone there gone – you get the message!
  • Make your slaes offer clear and concise and make sure it’s visible before the bottom of the screen when the mail is first opened.
    Pay per click (PPC) marketing tips:
  • Begin with your best selling products and build your campaign from there.
  • Use keyword analysis products to build a comprehensive keyword list
  • Start with less expensive long-tail keywords, your looking for very specific targeted expressions that will hopefully give you very good conversion rates.
  • Budget your campaign spending and analyse your return on investment on controlled bursts of traffic.  Google analytics allows you to set goal conversions which means you can analyse which keywords are giving you the best return on investment (ROI)
  • Add negative keywords to campaigns, these terms are often less expensive and may convert just as well.
  • Google have a feature built into their software that means if you improve your advertising quality score it reduces your average click cost.  So improving your ‘click to impression rate’ actually reduces the amount you pay.
  • Try to use your keywords in your ad copy.
  • Use call to actions in the ad copy.
  • Don’t get involved in bidding wars, getting the top position is not necessarily that important.  There is a school of thought; I’m told that suggests that positions 4 to 7 provide the best return on investment.
  • Deep-link your campaigns, don’t just throw all your traffic at your homepage.  Make sure your customers are taken to a product page relevant to the reason they originally clicked your advert.
  • Look out for price drops, when setting your PPC amounts you will regularly notice keywords with the following characteristics:
    Position 1 = 0.65
    Position 2 = 0.64
    Position 3 = 0.63
    Position 4 = 0.22
    You will notice there is a big price drop between Position 3 and Position 4.  This Means that if you bid $0.23 your ad will go in at position 4 and you will pay less than half than you would to obtain position 3.  This represents great value for money!
  • I often turn the ‘Content Network’ off, this means you won’t pick up traffic from 3rd party websites and your traffic will only come directly from the Google site.  However, in my opinion, content clicks from 3rd party sites tend to be more impulsive and are often not made by people actively looking for your product / Service.
  • Create various versions of your ad copy and test them for performance.
  • Create various versions of your landing pages and test them for performance
  • Experiment with your keywords, ditch low performing keywords and push the high performing ones.

Comparison shopping engine marketing:

  • Comparison engines only work for branded and or mainstream products people use them to find the cheapest price for a specific brand / model product.  If you’re selling unbranded products you could be wasting your time listing on comparison sites.
  • Comparison site aren’t too dissimilar to using a PPC network but they tend to be very targeted, clicks from comparison sites generally yield very good conversion rates.
  • Test the market with your best selling products.
  • Learn how to prepare a data feeds or find someone who can.  Comparison sites normally accept a text file, CSV file, Excel file or some form data file prepared in the form of a list of products formatted in a particular way.
  • Obviously populate all required and recommend fields but also populate as many optional fields as possible.  The more data you provide the more comprehensive your listings will be.
  • Don’t forget to use the exact Manufacturers Part Number MPN or SKU. This will ensure your listings are correctly displayed when searches for specific products are entered.
  • Update your data feeds regularly, weekly or monthly.  In some cases even daily updates are required if your business is fast moving and competitors keep manipulating their prices.
  • Google base is free and entries are displayed directly above the start of the natural listings in a very prominent location.  If you list your product nowhere else, take the time to list on Google Base.
  • Amazon market place also offers free listing but will charge you a percentage of the sales total (percentage based on what category your products fall into).  It’s worth mentioning that there are no credit card processing costs with Amazon sales, they take all the money and forward it straight to your bank account once a month (less their percentage of course)
  • Remove out of stock products as soon as possible.
  • Deep-link your listings so your potential customers are taken directly to the relevant product page.
  • Analyse all statistics and remove any poor performing products.
  • Analyse your comparison site competition, if other merchants are undercutting you or have promotional offers that undermine your listings, you may want to try and compete.

Customer support & service:

  • Give your customers an exceptional service.
  • Give your customer as many ways to contact you as possible and respond to all customers contact in a professional timely manner.
  • Use a Freephone or toll free number. It’s well reported that offering free calls can increase sales contact by up to 30%.
  • Make sure the person who takes the sale call has been properly trained and knows the products inside out and backwards.
  • Display your contact information on all the pages of your websites
  • Some customers will rub you up the wrong way.  Remain courteous and polite however ignorant the customer may be.  If it makes you feel better swear about them after you put the phone down.

Reducing Business Running Expenses

Many people gloss over their cost saving practices but it really is extremely important. New and small businesses have got to find a way to create a competitive edge over bigger more established companies.  By far the easiest way to create a competitive edge is to be less expensive than they are. By meticulously analyzing every business outgoing and by being more efficient than your competitors it stands to reason that you will be able to afford to sell your products for less than they can. Never stop looking for ways to reduce expenditure, once your business is up and running, find ways to reduce your business running costs.

Trade shipping companies off against each other, as the amount of items you dispatch increases, ask for rate reductions from your shipping company. If they will not reduce your rates, offer your business to other shipping companies. Shipping is very competitive and there are always rate saving deals to be done.

Taking Payments
Credit card payment processors consider new ventures high risk because of charge-backs and the potential that you could go out of business leaving them with warranty / guarantee claims. Consequently, you may end up paying 4% -5% of your credit card turnover to your payment gateway. The thing is, they will not reduce these rates unless you ask. As soon as you establish regular sales patterns ask for reductions in your credit card processing cost. Once again, if they refuse to reduce your rates, as long as your figures are reasonable and you don’t produce lots of chargebacks, your business can be touted around the market for a better deal.

Gone are the days when staying with your bankers will increase your credit worthiness. Bankers are far less likely to form personal relationships with their customers; computers tend to decide borrowing rates and bank charges so personal relationships are not likely to make any difference. Ask your bank for reductions in charges and borrowing rates and if not received, go elsewhere. Once again use review sites to establish which banks are doing the best business banking deals. Keep an eye on these figures and change your bank or aspects of your banking when a good deal presents itself.

For example: Pakatak makes on average three overseas money transfers per day. We were paying our bank £25 per transaction and when we asked for a reduction in our transfer costs, they refused. We decided to take the money transfer part of our banking to an FX (foreign exchange) company who now charge us just £10 per transfer. Furthermore, we fare much better in the foreign exchange rates we are given, which on average saves us a further £5-£25 per transaction. We have therefore been able to reduce this single business expense by £800-1000 per month. 

If you like the service you receive, you have built up good personal relationships and what you get represents ‘value for money’, don’t change suppliers to simply save a few quid. However, if you can equal the service levels and save a significant percentage, in many cases changing your suppliers has got to be a consideration. Business is far less personal these days, exercise your right to shop around and reduce costs wherever and whenever possible.

Don’t compromise on your accountant. Save money in every other way possible but a good accountant will save you the money you pay them many times over. I have seen good businesses fail on the back of poor accounting advice. I have also seen good businessmen ‘cleaned out’ and demoralized by the pursuit of the ‘tax man’ once again due to the lack of good accounting advice.

Personally, I like to have up-to-date information at all times, so when starting a business I use an accounting package from the outset. There are several accountancy packages on the market that can be purchased relatively inexpensively and the information they provide can be invaluable. Furthermore, if you get into the good practice of recording every transaction more or less as it happens, you won’t get a backlog of work to complete. The information provided can be used by your accountant and should in-turn reduce your annual bill. 

Shopping Around
Before you purchase anything shop around and try to find it for less money. There is no excuse for paying full retail price these days, the internet has opened a competitive marvel where any prospective purchase can be thoroughly researched and prices significantly reduced.

Take full advantage of the search engines and make specific searches for products using marginal search terms in the hope of turning up a non-mainstream supplier who sells the product or service for less money.

Use ebay to its full potential; while ebay and mainstream internet prices are starting to even out, ebay is still excellent for less popular consumer items. Your big brand names like Sony, Panasonic, Phillips etc, etc, don’t tend to work out a lot cheaper on ebay these days but, if you are looking for less mainstream items, there are still big savings to be made. If you’re really enthusiastic, look for auctions ending at unsociable times of the day. eBay auctions increase heavily in the last few minutes, it therefore stands to reason that prices tend to finish lower when there are less people active on the internet. Also, look for auctions that are poorly described and / or lack pictures, as long as you are familiar with the item being sold, poor descriptions and auctions without pictures tend to get overlooked or ignored by a lot of bidders.

Stock Purchases
Research your stock purchases continually, trying not to compromise on quality, look out for similar / same products at lower cost. As the amount of business you do increases ask your suppliers for discounts, they will not want to loose your business and will often oblige. Ask regular suppliers for free samples of other products in their range, most e-commerce packages make it possible to load new products in just a few minutes and you may just stumble on a new fast moving product line without spending any money.

Your premises will become one of your biggest overheads; don’t take premises until it’s absolutely necessary. If you can work from home, continue to do so for as long as possible. You already pay light, heat, power, rates, etc. running your business from home will only increase these bills by a small percentage – taking business premises duplicates all of these expenses and adds rent or mortgage repayments on top.

When it’s absolutely necessary to take premises try to find a facility that minimizes the cost exposure by perhaps renting some of the space to another business or look for a location where you may pick up some passing retail trade.

General Costs
Painstakingly analyze every business expense large, small or indifferent and ask the following questions:

  • Why did you pay the money?
  • Was the payment absolutely necessary?
  • If necessary, can the amount paid be reduced in the future?

For example: we noticed we were spending on average $80.00 per week on bubble wrap and packaging materials. We decided to buy a heavy-duty shredder that can shred cardboard. We now use the shredded paper and card in heat sealed plastic bags to pack our parcels therefore reducing the amount of bubble wrap required by 60% and at the same time reducing our waste disposal cost by 25%.

The cost saving process may seem obvious but even the best organized among us forget or put off our cost saving procedures. However, continually analyzing and reducing costs will not only dramatically increase the chances of your business succeeding but, if implemented on an already successful business, will seriously increase operating profits.

European shoppers are targeting UK retail products

For years the UK  has been considered one of the most expensive places to buy retail goods in Europe. Retail prices in the UK reached such levels that you could barely switch on the television or pick up a newspaper without seeing headlines using the expression “RIP-OFF Britton”.

Those headlines now feel like a distant memory, with the recent weakness in the pound (£) and the economic downturn causing a general fall in retail prices, it would now seem the UK is one of the least expensive places to buy retail goods in whole of Europe.

The rise of the Euro against the Pound
The rise of the Euro against the Pound

As the graph shows the pound has seriously devalued against the Euro and this means that Europeans with money to spend will get much better value for money spending their cash in the UK. Property prices have fallen off their highs by 20%-30% and together with the weak pound Europeans looking to buy property in the UK will have a perceived 50%-55% decrease in price.

The same thing could be starting to happen in the second hand car market. All through September – November last year I advertised my car in several major on-line and off-line publications without receiving a single legitimate sales call. I recently re-advertised the same vehicle and was amazed when two in every three callers were ringing from Europe and beyond.

On a recent trip to Bulgaria I was further amazed to hear that native Bulgarians are arranging shopping trips to the UK. They are coming to purchase seemingly inexpensive designer goods from stores like TK-Max and everyday goods from outlets like Primark. Groups of Bulgarians are getting together and sending one friend or family member on a cheap flight into the UK, with the sole purpose of purchasing a haul of relatively cheap retail goods.

This undoubtedly highlights an opportunity; UK retailers should be looking to market themselves and their perceived extremely low prices into Europe. Furthermore, European retailers and consumers should be looking to take advantage of the strength of the Euro and where possible purchase goods from the UK.