Internet Retailer - Internet Marketing

An affiliate marketing business is a great way to earn money online, working from your home. It does not require any direct interaction with your customers. You are not required to stock any goods or to worry about shipping and handling. These are all handled by the merchant. You only have to promote the products [...]

Some would say that the middle of the worst economic crisis the world has seen for three decades is a very poor time to start any business. Especially a retail business when retail sales have been particularly hard hit by the current downturn. However, I would say there are some arguments for giving it some [...]

I was asked the following question by Carlos Escobar in a response to one of my recent posts and while writing the answer I decided that it would make a good post in it’s own right… The question was: “I would like to identify the right products to be sold on the web. Can you [...]

Keep a lookout for good new internet ideas. North America is the most mature of the internet markets and more often than not, the normal progression is for internet concepts to establish themselves in the US and then get ported globally.  The European market is fragmented, trading borders and language differences separate Europe. This in turn can [...]

We’re involved in several different on-line ventures and we’re always looking for new possibilities.  When analyzing the market we first look for ways to expand existing product lines to take advantage of existing customers and site traffic. However, sometimes we look for completely new product ranges, when we do, we use the process detailed below: [...]

Some of the easiest products to sell on the internet are ones that don’t require physical fulfillment.  This applies to anything that can be delivered electronically, products like e-books, publications, software, PC-utilities etc. This type of product can be delivered to your customers in minutes often with absolutely no intervention from yourself. The obvious advantages [...]

It’s imperative that your customer’s perception of what your product is worth is similar to the sales price of the item.  In other words your customers need to feel that they are getting value for money. Establishing the perceived value of your product is important you could simply ask friends and family to objectively value your product [...]

Look around the internet and you will notice how difficult most internet retailers make it to contact them by phone.  This is because the best on-line sales take place automatically without any intervention from you or your staff. However, most online sites will generate their fair share of support emails. Check your support inbox regularly [...]

Unless you are a major international brand with cash and resources coming out of your ears, markets are not generally made on the internet – Existing markets are made more efficient and less expensive!  Don’t be fooled into thinking that a new, possibly great, idea will sell on the internet. Consumers tend to use the internet [...]

Competition is inevitable, you are unlikely to find a completely untapped sales market on the internet.  Analyzing competing sites is an important part of choosing your product / service.  Within reason, don’t be afraid to compete with other internet retailers – you need to learn from your competitors, you have to strive to be better [...]