Secret Adwords – Review

0.01 Per Click Method
0.01 Per Click Method

Secret Adwords

One of the best new products to be introduced in a long time and it’s set to change the whole landscape of the ‘paid Incusion’ market place

Google’s best kept Adwords Secret!

After many years of internet marketing I’ve finally found Google’s best kept Adwords Secret! This tecnique shows how using Google Adwords you can get instant Secret Adwords traffic and only ever pay $0.01 per click? – Just imagine how many sales/sign ups/leads you could generate with traffic this cheap!

Paul Lynch one of the internets most successful SEO Experts introduces these step-by-step DVD’s and training manual. You can simply watch over his shoulder as he sets up a new campaign from scratch and watch it generate clicks at an unbelievable $0.01 Per Click!

Then all you have to do is just copy his methods on all your own sites and watch the money roll in!

By the way, you can do this for ANY NICHE, ANY KEYWORDS AND AS MANY SITES AS YOU WANT … which means there’s almost NO LIMIT on the amount of profit you could be generating using this incredible new technique!

Increasing Conversion Rates

After traffic generation, goal conversion is at the forefront of most webmasters agenda.  You can receive as much traffic as you like but unless your site converts the visitors into goal conversions, the traffic is relatively useless. Once you have managed to get a visitor to your site, it’s a ‘cardinal sin’ to waste that visit with poor converting landing pages.   Most of your websites direct traffic will arrive on the websites homepage, it’s not unusual for the homepage of a site to be a major exit point. Most traffic analysis packages will tell you how long a visitor has been on your site as well as what page they exited from.  If your homepage is producing a lot of visitor exits with short visit times your homepage may have a retention problem and if this is the case, it must be addressed.

Making sure the pages of your site load quickly. Probably the biggest single offence is a slow loading home page, which can scare off potential customers before your site has a chance to convert the visit into a sale. More than 10 seconds is far too long and you may lose half your visitors before they are presented with a single page from your site. I’ve seen hundreds of home pages that are crammed tight with every product the company sells. This is a mistake, overfilling your homepage slows it down and also bombards your visitors with an overload of information. 

Good navigation – make sure your site is easy to navigate, if you sell multiple products create a good category structure so all your products are as easy to find as possible. Put yourself in your customer’s situation, if they arrive on your site looking for a specific product, does your site provide a logical way to navigate the customer to the product page they are looking for? Try to consider each of the products you sell and from any normal entry-page to your site how easy and intuitive the site makes it for your customers to navigate to the product page for which they are looking.

Good visual experience – fast loading informative pictures, pictures tell a thousand words, remember to take full advantage of this very descriptive medium. I have instances where I have changed a product picture making it more eye-catching and descriptive and the sales per page visit has increased from 1% to 1.5%. Therefore, the change produced 5 extra sales per 1000 product page visits. This is an excellent return for about 30 minutes work and on the basis that this product receives on average 1000 page visits per week; it is still producing a sustained increase in income.

Remember to optimize your images; it’s possible to create high quality images with relatively small file sizes. Failing to optimize your images will result in slow loading pages. Most graphics packages will allow you to reduce the resolution of your images without significantly detracting from the visual quality.

Good information – I’ve said it before and I’ll say it again, there is no substitute for good content. Where products are concerned this means thorough, meaningful and honest descriptions.

Good product range – It stands to reason that you probably won’t have any visitors to convert if your product range is poor or not suited to internet sales.

Deep linking - if your site is attracting traffic from visitors who subsequently fail to find the information or product they originally clicked for, the links bringing the visitors to your site may not be deep linked.  Try to make sure that your incoming links take the visitor directly to the information or product of interest.   

Competitive Pricing – Again it stands to reason, if your prices are significantly higher than your competitors and you offer no incentive or benefit for customers to shop with you over the competition, your site will struggle to produce sales.

Furthermore, in my experience if your customers need to phone to find out how much an item costs, they probably won’t bother. I believe a retail site should clearly advertise product prices. Most of the sites I’ve been involved with are ‘What-You-See-Is-What-You-Pay’ sites, so the customer pays the advertised price and not a penny more (unless there are exceptional requests like shipping to the other side of the world!). We obviously make sure the visitors are aware that the price is as stated at every opportunity.

Give your customers a good reason to shop with you, consider what internet sites you purchase from and contemplate the reasons why you use them, then where appropriate, try to incorporate the best aspects of these sites into your own.

Is it a good time to start in ecommerce

Some would say that the middle of the worst economic crisis the world has seen for three decades is a very poor time to start any business. Especially a retail business when retail sales have been particularly hard hit by the current downturn.

However, I would say there are some arguments for giving it some consideration.

Existing businesses can’t easily change the business sector they operate in. However, some business sectors are still very buoyant, by starting your business now, you have the opportunity to choose a sector that is still seeing a steady flow of business.

People still need their every day items and during recessions people still tend to purchase the same / similar products but try to buy them for less. Any retailer that targets the value for money conscious will do well in a depressed market.

Even the most frugal among us still feel the need to pamper ourselves on occasions, affordable luxuries tend to do well in recessions

Recessions create a ‘buyers markets’. This means suppliers are far more receptive to new business leads and potentially you may be able to source many of the items required to start your business for considerable less money. Recessions also create a lull the job market, which means if you require staff for your business, high quality applicants are readily available often for much lower salaries. The poor employment climate also creates employee commitment due to nervousness in the security of their job. Employees in hard times tend to be more committed and are more likely to tolerate the sparse facilities often found in a start-up environment.

Hard times force everybody to be more frugal, being frugal is a very important factor of running any new venture. Starting your business with these ethics will mean you are far more likely to carry them on even when the market begins to come out of recession

Probably the most important factor for success in hard times is the drive and enthusiasm on the part of the business owner. Devotion and willingness will keep customers returning over and over again, irrespective of the underlying economic climate.

Drop-Shipping

drop_shipping If you do not want to purchase directly from the manufacturer you can purchase goods from drop-shippers or wholesalers.  

How does drop-shipping work? – If you were to purchase an item from a supplier for $30.00. You may decide to sell that item for, let’s say $48.00 plus $4.50 shipping. You collect the payment of $52.50 and address information from the customer. You then forward the $30.00 plus $4.50 shipping to the supplier and keep the $18.00 as profit. You never have to touch the product, as the supplier ships it to the customer on your behalf.

This type of arrangement can be great for both parties. The supplier does not have to open a storefront, or hire sales people to sell their products, and you do not have to get involved with order fulfillment.

You can earn your cut of the profit without holding stock; your start-up costs are minimal, your overheads are low and you have no packaging costs to consider.

Here are some of the advantages of working with drop-ship companies:

  • The drop-shipper researches the products and provides you with their lists/catalogues at trade prices
  • The drop-shipper often has sales material that can be copied directly onto your site saving you from creating your own content
  • The drop-shipper fulfils your order once you have been paid
  • The drop-shipper packages your orders
  • The drop-shipper sends your orders direct to your customer
  • The drop-shipper is transparent to your customer – as far as they are concerned their purchase has come direct from you
  • The drop-shipper holds all the stock

Some of the biggest retailers on the internet use drop-shippers, including the likes of Amazon. However, drop-shipping can be a little more expensive than using traditional wholesalers and it’s definitely more expensive than purchasing directly from the manufacturer.

Traditional wholesalers will not ship directly to your customers but the profit margin achievable is generally much better because you are providing your own fulfillment and you will probably need to keep stock of each product you sell.
 
If, like us, you’re not based in North America you may not be able to use some of the more established drop-shipping services. Be aware that drop-shipping is still very much in it’s infancy outside of North America. If you specifically want to target your home market make sure the supplier is happy to deal with you in the country you are based. Carefully check the customs and import procedures the drop-shipper employs, we have heard horror stories of parcels being held by the postal service who require the local tax and an administration fee to be paid before the goods reach your customers.

However, the whole point of ‘drop shipping’ is that you don’t necessarily have to be in the country you are targeting for sales. In other words because you will not be responsible for fulfilling the order, there is nothing stopping you from targeting your site at a North American market.

Pre and After Sales Support

product_supportWill your product / service require technical support?  The perfect internet product is one that requires as little customer contact as possible.  Take ‘books’ for example, there is very little that can go wrong with a book? As long as the description is good and your packaging keeps it well protected, customer support will be minimal. This is one of the reasons Amazon is one of the biggest internet retail companies today.

Some technical products will require you to provide support for your customers. One way or another you need to make sure that your customers are paying for this support; otherwise you and your staff will get bogged down with hour upon hour of technical calls that don’t make you any money. So it is essential that the customer is charged for the support the product generates, failing to do so could cost you the success of your business. Support can be provided in one of the following ways:

  • Reflected in the purchase price – you can add the average support cost to the initial purchase price of the product
  • Premium rate telephone line – where incoming support calls are charged at a certain amount per minute (we have found that some customers find premium lines a little annoying, if you use this technique make sure the people taking the calls are highly knowledgeable)
  • Support contracts – where the customer pays a regular fee for access to support staff

Look at the documentation you provide with your products, the better the documentation the less support calls the product will generate. With products purchased from Asia some of the documentation maybe a little hard to understand. We have saved hundreds of hours on the phone by spending a few hours revising poor documentation making it easier to understand.

When you describe your product always try to be realistic, under promise and over perform. Happy customers tell their family and friends about your products and services. Unhappy customers return their goods, ask for a refund and complain to their friends and family about your products and services. Even when you are retailing on the internet customer referrals are one of the best sources of sales growth. 

Product returns are one of the most expensive aspects of trading on-line. Credit cards have to be refunded, the postal costs are lost and the goods are often not resalable through your normal channels. Being honest and realistic about your product / service will drastically minimize customer returns.

Small Initial Orders

small_ordersThis may seem obvious but you’d be amazed how many small and sometimes large companies fall into the trap of over stocking.  One clever email from a supplier offering a special discount or just a rush of blood to the head and all of a sudden you could have several thousand slow moving units sitting on the shelves taking up valuable space.  You’ll also have a big hole in your bank balance where your precious working capital used to be.   So as obvious as it may sound take heed, when making stock purchases try to buy in as small quantities as possible, even if this means the unit cost is a little higher.  Ignore the suppliers MOQ’s (Minimum Order Quantities) most suppliers will fall over themselves to make a sale.

We never make an initial order of more than 5–10 units, this allows us to test the market and the quality (of both the product and supplier). Even if the product sells really well, always buy as few units as possible, the money is much better in your deposit account. Many products have a life span where it is either superceded or general interest wanes.  By ordering on an ‘as required’ basis you won’t get caught with access stock when sales begin to tail off.

We use several Chinese suppliers who can turnaround an order in as little as seven days. We can make an order in China on Thursday and ship to our customers on Thursday/Friday the following week. It’s good to fulfill your orders quickly, customers love placing orders one day and receiving their goods the next. However, if you do come unstuck and run out of stock, 3-4 days is not considered an unreasonable internet fulfillment timescale.

Also important, most Asian suppliers they will expect payment up-front. When dealing with a new supplier a small initial order will allow you to test the legitimacy of the supplier without committing large sums of money. That said, in the literally thousands of overseas purchases we have made, we have only been caught out by a company not sending the goods on a couple of occasions.

In general you will find the Chinese, Korean, Taiwanese and Hong Kong markets to be very honorable. We purposely do not trade with some countries as certain markets are known to be very corrupt. For legal reasons I will not be specific, but with just a little research you should be able to identify the worst culprits. So be careful, always do your research and keep your initial orders small.

Small initial orders also allow you to test the quality of the merchandise. Although rare, sometimes the quality of the goods may not be up to standard. When this happens it’s often not worth sending the goods back to the supplier. We always include a ‘special offers’ or ‘ex-demonstration’ section on our websites, where, as long as you’re really honest about the capabilities and condition of the goods, you can recoup your investment and often still make a little profit.