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The internet revolves around links! – Links allow people to easily navigate from one page to another; links can interconnect your site internally or can be created to navigate the follower from one web-site to another.
It therefore stands to reason that the more inbound links a site has, the more chance there is that someone will follow one of those links and end up on that site. Search engines
recognize this fact and consequently rank sites with good inbound links higher.
Search engines also consider sites with a reasonable balance of outgoing links to be providing a valuable service by giving their visitors access to other related content. Outbound links provide a further advantage, linking to another site for reference means you can link your customers to content that you don’t have to create yourself.
Obviously, if you want legitimate inbound links you should have some content of value to persuade other webmasters to create these links. However, there are strategies and techniques that can be used to reduce this requirement. That said, if you can develop some content of value you would give your back-linking campaign a real advantage.
Some retail sites find it very difficult to provide any significant content. Lets say you’re an on-line carpet and tile retailer; you have limited written content you can provide. The problem is there are limited technical issues to write about, specifications can be limited to descriptions and maybe carpet composition information. So how does this type of retailer build a back-linking campaign?
Directories may well be the answer.... Directory
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