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In fact some links can actually harm your rankings; you would do well to avoid link farms or any similar incarnation.
Seeking a smaller number of high quality ‘content-relevant’ links is far more advantageous. Obtaining links from sites that already rank well for the keywords you are trying to
optimize are ‘worth their weight in gold’. It would be simple if an incoming link was worth one point and likewise an outgoing link was worth one point to the linked site. However, the algorithms used by the search engines are far more intelligent than that and know if,
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The link is from a site that’s relevant to your site and
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How important in terms of rank, the site is.
In other words, if you were lucky enough to get your site linked to by Microsoft, the page would rank very well for virtually any keyword you decided to
optimize it for.
The simple key to link building is to provide great content, build outbound links to great sites and great sites will inevitably link to you.
Try to make building your back-linking a part of your everyday marketing process. If you take 15-20 minutes each day with a view to obtaining
3 - 5 really decent incoming links, in a relatively short time period you should start to notice natural momentum and link-popularity starting to grow.
Continue to PageRank
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